Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information. This policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them.
What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”). Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
How we use cookies
We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example). For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.
Where we place cookies
We set cookies in a number of different locations across our services. These include:
- On our websites (including excelerus.com, and webstoreguru.com).
- In the administrative dashboards of our websites.
Types of Cookie
The table below explains the types of cookies we use on our websites and why we use them.
| Category of cookies | Why we use these cookies |
| Required | These cookies are essential for our websites and services to perform basic functions and are necessary for us to operate certain features. These include those required to allow registered users to authenticate and perform account-related functions, store preferences set by users such as account name, language, and location, and ensure our services are operating properly. |
| Analytics and Performance | These cookies allow us to optimize performance by collecting information on how users interact with our websites, including which pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them. |
| Advertising | These cookies are set by us and our advertising partners to provide you with relevant content and to understand that content’s effectiveness. They may be used to collect information about your online activities over time and across different websites to predict your preferences and to display more relevant advertisements to you. These cookies also allow a profile to be built about you and your interests and enable personalized ads to be shown to you based on your profile. |
Examples
Below are examples of the cookies set by EXCELERUS, with explanations of their purpose. Some of these cookies are set across our whole network, whereas some are specific to individual services. Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as our ads partners, is below.
Required
| Cookie | Purpose |
|---|---|
| __ssid | For processing payment and to aid in fraud detection. |
| country_code | Used in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country. |
| sensitive_pixel_option | Remembers the state of visitor acceptance to the cookie banner. Only set when the visitor clicks Accept. |
| twostep_auth | Set when the user is logged in using two factor authentication. |
| wp-settings-{user_id} | Persists a user’s wp-admin configuration. |
| wp_sharing_{id} | Tracks whether or not a user has already performed an action. |
Analytics and Performance
| Cookie | Purpose |
|---|---|
| optimizelyBuckets optimizelyEndUserId hubspotutk optimizelySegments | Gathers information that helps us understand how visitors interact with our websites, which allows us to create a better visitor experience. |
| ab | Used for “AB testing” of new features. |
| utma / utmb / utmc / utmt / utmz / ga / gat / gid | Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites. |
Advertising
| Cookie | Purpose |
|---|---|
| ads | Tracks if a visitor has clicked an ad before. |
Controlling Cookies
Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly. To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit youronlinechoices.eu (EU based) or optout.aboutads.info (US based).
On a mobile device, you may also be to adjust your settings to limit tracking.
For example, you can opt out of Google Analytics by installing Google’s opt-out browser add-on, or from Hotjar by using the Do Not Track header.
Our Internal Analytics Tool
In order to better understand how our services are used, we monitor certain user activities that take place within our products, including page views and clicks on any links used when managing a site via our dashboards. We call each one of these actions an “event.” Analytics events are attached to your account and are handled via a first party system that EXCELERUS owns and maintains. In general, we record the following data for each event: IP address, user ID and username, connected site ID, user agent, referring URL, timestamp of event, browser language, and country code. We use this information to improve our products, make our marketing to you more relevant, personalize your experience, and for the other purposes described in our Privacy Policy. You may opt out of our analytics program through your user settings. By doing so, you won’t share information with our analytics tool about events or actions that happen after the opt-out. Note that opting out does not disable the functionality of the actions we track but for an event or action after you opt out, we will not have other data associated with that action or event in the analytics tool.
Contact Us
If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy.